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"Their product could be great for US/Russia relationships." IAC (IAC) owned over 80% of the Match Group as of December 31, 2017. Both companies continued to fall Wednesday, with Match Group dropping nearly 6% and IAC falling just over 2%.

"We’re surprised at the timing given the amount of personal and sensitive data that comes with this territory," added Match Group CEO Mandy Ginsberg, alluding to Facebook's recent privacy scandals. Facebook’s entry will only be invigorating to all of us." The new dating feature asks Facebook's users to trust the social network with yet more of their personal data — confidence that was severely dented after revelations that lax Facebook data policies enabled a political ad targeting firm to obtain data on 87 million users without their consent.

Users can set up a dating profile with their first name, which the company said won't be visible to friends and will not appear in News Feeds.

The feature is opt-in and users will not be matched with people they are already friends with, according to Facebook.

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And the timing of the announcement was likely a calculated move.

\u003C\u002Fp\u003E \u003Cp\u003E\"Clearly, part of this is an attempt on Facebook for public relations reasons to try to turn the page to have the media cover Facebook by looking at a different aspect of the company rather than talking about privacy concerns that users are having,\" he said.

\u003C\u002Fp\u003E \u003Cp\u003E\"It's a very convenient coincidence, if it is purely a coincidence.\"\u003C\u002Fp\u003E \u003Cp\u003E[IMAGE]\u003C\u002Fp\u003E \u003Cp\u003EFacebook CEO Mark Zuckerberg did acknowledge people may have privacy concerns as he announced the dating service at its conference for software developers in California on Tuesday.

\u003C\u002Fp\u003E \u003Cp\u003E\"I know a lot of you are going to have questions about this, so I want to be clear that we have this designed with privacy and safety in mind from the beginning,\" Zuckerberg said.

\u003C\u002Fp\u003E \u003Cp\u003E\"We're surprised at the timing given the amount of personal and sensitive data that comes with this territory,\" she said.

"This is going to be for building real long-term relationships, not just hookups," Zuckerberg said.

\u003C\u002Fp\u003E \u003Cp\u003E\"This is of course about market growth,\" he said.\u003C\u002Fp\u003E \u003Cp\u003EWhile one objective is to draw more users to Facebook, the more important goal is to increase the amount of time that existing users spend on the platform, Kurasawa said.