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There will be false starts along the way, but it can have considerable benefits for a business.

As a guide we find an average increase in productivity of up to 30% in businesses which we support to implment a functionality strategy.

Of course, there will always be the need for you and your team to do some red and probably more blue.

Our Word of the Year choice serves as a symbol of each year’s most meaningful events and lookup trends.It is an opportunity for us to reflect on the language and ideas that represented each year.Black activities include any functions related to business growth and these include leadership functions such as the development and nurturing of culture and setting of the vision as well as other contextual areas that will create long term growth such as developing your market positioning, new product and packaging strategies, key external professional and referral relationships, as well as joint venture, licensing or merger activity.In a sense most red and blue activity is the fairly content based ('what') and black activity is the most contextual ('why').Too often business owners and directors are busy handling red and blue activities instead of strategic black activities.

Sorting out IT problems, organising for the offices to be decorated, handling a stock problem or even doing sales calls because you believe customers like to see the boss are not black or strategic functions - so you should not be spending time on them.

So, take a stroll down memory lane to remember all of our past Word of the Year selections.

By John Rosling, Shirlaws UK CEO Smaller businesses operate in very competitive environments and being able to respond to market changes - whether taking advantage of new opportunities or fighting off increased competition - is vital in achieving profitable growth or perhaps even survival.

Pleasure turned in astonishment and then in fear, when his thick finger popped her cherry, but his strong hands didn\'t let her go until he has fully enjoyed her gorgeous flesh!

Bill got drunk and lay on the sofa staring at the maid that came to clean up the mess he made of the room.

For us at Shirlaws, all activities within an organisation fall into one of three groups and we colour code them for simplicity as red, blue or black activities.