On Facebook's dating service, people will be able to browse events and groups related to their interests, such as upcoming concerts or groups for runners.
"It validates our anti-swipe, pro-dating movement, which we'll continue to lead through exciting innovations that connect our members for outstanding first dates.
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Bumble and Match Group have been engaged in a very public legal battle in recent weeks. Their product could be great for US/Russia relationships," read a statement from IAC CEO Joey Levin.
The tone of the statements issued by Match Group and its majority owner were noticeably different from Bumble's. In a separate statement, Match Group CEO Mandy Ginsberg said the company is "flattered that Facebook is coming into our space - and sees the global opportunity that we do - as Tinder continues to skyrocket." "We're surprised at the timing given the amount of personal and sensitive data that comes with this territory," Ginsberg's statement read.
Beyond creating new competition for popular dating apps like Tinder, Hinge and Bumble, Facebook's move will pose a test for them because they have largely come to rely on asking their users to login with Facebook credentials.
This grants the apps access to select Facebook data, which helps to speed up the process of creating dating profiles.it allowed users to send money to friends on the platform, as the social payments company Venmo does.Facebook-owned Instagram has taken on many of Snapchat's top features.Before introducing dating, Facebook created Marketplace, where people can browse items for sale nearby, in a bid to compete with Craigslist and e Bay.It allowed users to order takeout directly from fast-casual restaurants like Chipotle, Panera and Papa John's, much as companies like Seamless and Grub Hub do.Related: Tinder to introduce feature for women to message first The degree to which dating apps are reliant on Facebook access came into the spotlight just last month.