Baron Cohen is known to insist on a large upfront fee, now routinely in excess of £13 million a movie, plus an 18 to 20 per cent cut of its takings.
Such business savvy has won him an enviable lifestyle with his wife Isla Fisher, the Australian-raised former Home And Away actress, and their two daughters, Olive, five and Elula, two. In the same year, after growing tired of coachloads of tourists taking pictures of his Californian home, he spent £12.6 million on a stunning, creeper-covered house in the Hollywood Hills enclave of Laurel Canyon, where neighbours include George Clooney and Paris Hilton.
Going to such lengths to avoid attention has increasingly become de rigueur for Hollywood’s richest but most reluctant funnyman.
Newly released accounts revealed the 41-year-old star of Borat and Les Miserables earned £20 million last year, making him the highest-paid Brit in Hollywood.
It has also agreed to set up a fund, controlled by Baron Cohen, that will search for new talent in Britain.
Also crucial to his success has been his long-time collaborator Dan Mazer, 41, who co-wrote and produced Ali G Indahouse, Brüno and Borat — for which Sacha won a Golden Globe for best actor in a musical or comedy.
Gasps of horror were soon replaced with laughter, however, as the comic continued his acceptance speech while Grace lied motionless on the floor, and the attendees realized it was all a prank. )was the oldest living [Chaplin co-star]," he quipped. It's obviously a tragedy, but on the bright side, what a great way to go.
She'll probably make the Oscars In Memoriam section," he explained as her "body" was carried out of the room." data-reactid="48" the oldest living [Chaplin co-star]," he quipped. It's obviously a tragedy, but on the bright side, what a great way to go.
During a rare recent trip back home to London, on a night out, Sacha Baron Cohen was to be found in his finest clothes, dancing the night away at the subterranean celebrity hangout The Embassy, in upmarket Mayfair.
But when the bar — a favourite of Premiership footballers and WAGs — emptied in the early hours, the comedy actor was nowhere to be seen among the throng of stars, hangers-on and paparazzi milling around on the pavement outside.
Instead, as his evening’s carousing with a small group of friends came to an end, he disappeared into the toilets with a carrier bag and emerged transformed — in a mangy-looking parka coat, a hat and a scarf pulled up to cover his face.
Then the Ali G creator calmly walked out of the front door and straight through the crowd of photographers — who didn’t notice him.
The company, which doesn’t even have its own website yet, has steadily become one of the most bankable and influential independent production houses, raking up £350 million in box office revenue in the past decade thanks to the Ali G, Borat, Brüno and The Dictator movies.