At first, my trainer encouraged me to get creative with my replies, but by the third week, I was still getting back extensive rewrites.My most frequent mistake was asking career-oriented questions, which were deemed too difficult for some women to answer.“Rule 1: Don’t make her think too hard,” the manual says.
I’m what’s called a “Closer” for the online-dating service Vi DA (Virtual Dating Assistants).Men and women (though mostly men) from all over the world pay this company to outsource the labor and tedium of online dating.Profile Writers follow strict guidelines, often recycling the same half-dozen clichés over and over again. ), all the Profile Writer needs to do is search for the word “dog” in their manual and choose from a list of dog-related one-liners, like this one: The process for Closers is a bit more complicated.The initial training period lasts several weeks before we’re given access to clients’ accounts, during which we must read several training manuals and submit draft responses to fake matches.“She seems more simple,” my trainer would write in response.
“Let’s try a different approach.” My meaningful questions would disappear from our shared Google Doc, replaced by simpler, condescending small talk.So if you want to have a chance at meeting your most intriguing matches, you need to have the best possible profile, photos, and messages.” In my guise as a middle-aged American male, it’s my job to pursue women on our clients’ behalf.These people are often in their early 20s; young women with less dating savvy are easy targets for the company’s methods.When I tell people that I work as an online-dating assistant, their initial reaction is of morbid curiosity. But the intake interviewer seemed just as interested in my ethical flexibility as he was in the journalistic details of my résumé. ” Would I be comfortable ranking clients’ photographs? I learned that there are two main types of writers at the company: “Profile Writers,” who create seductive and click-worthy profiles based on facts our clients have supplied about themselves, and “Closers,” who log in to clients’ dating accounts at least twice a day to respond to messages from matches.Despite hiring writers to do this work, virtually none of what the company does requires creativity of any kind.Before Tinder normalized “DTF” (“Down To Fuck”) as an opening salute, Valdez would send copy-and-pasted pick-up lines to dozens of women a day and track their effectiveness on spreadsheets.