Now we are going to name main advantages of m-commerce, with few practical examples.
Moreover, there is no need to pull data from a server and so customers can browse and purchase products faster.
As mobile ecommerce apps offer same functionality as desktop apps, people may purchase items directly within an app.
Mobile apps used to be a fancy thing by Amazon or Instagram as recently as 3-4 years back. The cost of making apps has dropped down and now there are literally thousands of mobile services of any kind.
Including business apps, ecommerce apps, retail apps, etc.
Of course, one may send email messages about new products or seasonal sales, but that channel loses badly to direct customer notifications via mobile app.
Push notifications are both instant and unobtrusive at the same time, that’s a truly nice option for businesses.The reason for such achievements is intuitive mobile browsing, which in turn drives sales up. People are well familiar with how smartphones and tablets work, so they already know how to navigate to desired products in few clicks.In addition to purchases, customers can share their joy of bought goods with friends, or ask for advice from community of shopaholics.M-commerce revenue has been rising at 30-40% rate annually since 2014, and by the end of 2017 is expected to reach 0b total.The biggest retail app Amazon increased number of customers from 43 million in 2015 to 67 million in 2016.And one of the major reasons to have a brand ecommerce app.